I started to invest in 1960. I signed up with a top-flight brokerage firm, read books on investing, joined an investment club, subscribed to newsletters, and still lost money…until I began to buy safe, reliable stocks.
Stock safety depends primarily on consistent, reliable earnings growth. When a company’s earnings rise year-after-year, through good times and bad, its stock price goes higher and higher. Think UNH, AZO, SYK and many others.